Implausible denyability: The Clinton Gambit
Clinton on Lewinsky: “I did not have sexual intercourse with that woman”
Cameron on Crosby: “He hasn’t intervened in any way”
What do the above have in common?
Both were carefully scripted non-answers to persistent questions; Clinton was asked about whether he was having an affair with his intern Monica Lewinsky, Cameron was being asked whether his (Conservative) Political adviser Linton Crosby (who includes Philip Morris Tobacco amongst his firm’s clients) had a role in the U-turn on tobacco packaging.
Clinton was lying.